CATEGORY
Video Production, Game Design, Digital & Print Design
CLIENT
JTI x Logic
Year
2024/2025
Logic 2.0
Logic Vape is a line of electronic cigarettes from Japan Tobacco International. For its relaunch in Quebec, Canada, we developed a range of media assets including video content, marketing materials, educational activities, and email campaigns to support the brand’s renewed presence in the market.
Product Video
We developed a product video that showcases the unique features and benefits of Logic Vapes, designed to engage viewers and highlight what sets the product apart in the market.
Retail Trade Materials
Leading up to the launch of Nordic Spirit, I designed a range of marketing materials, including visual assets and promotional videos–featured in both English and French at retail stores and Circle K. Below are some examples of the creative assets I developed to build anticipation and support a successful product introduction.
Branded Backgrounds
Homepage Carousel
Homepage Carousel
Homepage Carousel
Digital Invitation
Digital Wallet, Email Confirmation, Digital Invitation
Digital Banner
Digital Banner
Logic Tap
For the Logic Launch, we created an interactive educational activity called “Logic Tap.” In this game, players pop bubbles that move toward them in sync with the tempo and rhythm of the music. The goal is to help users engage with and learn more about the Logic brand in a fun, memorable way. We designed Logic Tap to be fully compatible across desktop, mobile, and tablet devices, ensuring a seamless experience for all users in both English and French.
