CATEGORY
Digital Campaign
CLIENT
Save The Children
YEAR
2025
How Hunger Feels
Save The Children Canada is dedicated to raising awareness about child hunger and showcasing the real impact of their work. Their efforts ensure children facing malnutrition receive the support they need, because no child should have to go to school hungry.
Insight
Hunger and malnutrition are global issues, and they exist here in Canada too. Yet, many Canadians don’t recognize what true hunger feels like or realize it affects communities close to home. While many have felt hungry, few have experienced the reality of ongoing, severe hunger.
Idea
Let’s show what severe hunger is like through the eyes of children.
We created an ad campaign for video, digital banners, OOH, and more that give a first person view of what it’s like when you’re experiencing severe hunger.
Featured on youtube across Canada
Featured at the Toronto International Film Festival (TIFF) 2025 & the 2025 Toronto Nuit Blanche
Featured in cinemas around Toronto, Ottawa & Whitby, ON, and New Westminister, BC
Website Design
We created a landing page for our campaign that highlights the hunger crisis and its effects on children. The page demonstrates symptoms of severe hunger, such as fatigue and irregular heartbeats, and offers ways to help such as donating or sharing the campaign. Our aim is to inform visitors and inspire them to take meaningful action to support children in need.
Featured in
Key takeaways
As a result of this campaign for Save The Children, we not only hit every targeted impression goal but we exceeded our performance benchmarks. Our digital campaign alone delivered over 27 million impressions and drove over 65,000 clicks across Youtube, Meta, and TikTok. Our Digital Out-Of-Home placements added more than 10 million impressions, reaching people in residential elevators, cinemas, and large-scale projections at TIFF and Nuit Blanche.
Results
How I grew as a designer
✍︎
Designing a cohesive Visual system
Learned how to create a cohesive visual design across several channels (TikTok, Youtube, Meta, elevators, cinemas, and giant projections). Our idea felt like one campaign and not several different assets.
☻
Turned a heavy subject like hunger into visuals that are powerful, respectful, and motivating.
Social impact storytelling
To learn more about Save The Children click here