CATEGORY

Digital Campaign

CLIENT

Save The Children

YEAR

2025

How HUnger Feels

Save The Children Canada is dedicated to raising awareness about child hunger and showcasing the real impact of their work. Their efforts ensure children facing malnutrition receive the support they need, because no child should have to go to school hungry.

Insight

Hunger and malnutrition are global issues, and they exist here in Canada too. Yet, many Canadians don’t recognize what true hunger feels like or realize it affects communities close to home. While many have felt hungry, few have experienced the reality of ongoing, severe hunger.

Idea

Let’s show what severe hunger is like through the eyes of children.

We created an ad campaign for video, digital banners, OOH, and more that give a first person view of what it’s like when you’re experiencing severe hunger.

Featured at the Toronto International Film Festival (TIFF) 2025

Featured at Nuit Blanche 2025

Featured in cinemas around Toronto, ON

WEbsite Design

We created a landing page for our campaign that highlights the hunger crisis and its effects on children. The page demonstrates symptoms of severe hunger, such as fatigue and irregular heartbeats, and offers ways to help such as donating or sharing the campaign. Our aim is to inform visitors and inspire them to take meaningful action to support children in need.

Latest Work