CATEGORY
Digital Campaign
CLIENT
National Gallery of Canada
Year
2024 - 2025
Art connects us
The National Gallery of Canada prides itself on its Canadian artists and wanted more Canadians to experience all the art the gallery has, so we created a campaign that brings all people together through art.
Gallery Sounds
This 30-second Spotify audio ad was developed to complement the Digital OOH campaign, targeting free-tier listeners in the National Capital Region (NCR) during peak listening hours.
Key takeaways
During the winter campaign for the National Gallery of Canada, we generated over 8 million impressions across all digital channels—including programmatic, Meta, Spotify, Youtube and SEM—and drove more than 30,000 clicks.
Results
Audience & Creative Learnings
☻
We were hoping to target ages 16–30, but the primary audience turned out to be individuals aged 35 and older.
Ages 35+ were the key audience
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The formats include 300x250 (Programmatic), stories, in-feed, and video (Meta).
Multiple top-performing ad formats
How I grew as a designer
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Designing for new platforms
Gained hands-on experience in crafting engaging audio ads using Adobe Audition.
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Enhanced my time management skills by designing effectively under tight deadlines.
Designing with tight deadlines
To learn more about the National Gallery of Canada click here
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