CATEGORY
Visual Identity, Website Design, Video Production, Digital & Print Design
CLIENT
JTI x Nordic Spirit
Year
2025
Nordic Spirit White
Nordic Spirit, a popular brand of tobacco-free nicotine pouches, was preparing for a rapid launch in Canada –specifically in British Columbia, Saskatchewan, and Manitoba. With only four months to make it happen, our team worked diligently to bring the brand to life.
Developing the Canadian Branding and Visual Identity
We developed a product video and a sizzle video that showcase the unique features and benefits of Nordic Spirit, designed to engage potential customers and trade retailers while elevating brand awareness and product knowledge.
Digital Assets
Leading up to the launch of Nordic Spirit, I designed a range of marketing materials, including visual assets and promotional videos–featured in both English and French at retail stores and Circle K. Below are some examples of the creative assets I developed to build anticipation and support a successful product introduction.
Branded Backgrounds
Email Blast
Homepage Carousel
Digital Invitation
Circle K In Store Banner
Circle K In Store Banner
Mega Banner
Digital Pop Up
Static Digital Wall Screen
Thumbnail
Static Digital Tabletop & Bar Top
Static Digital Wall Screen
Balloon Arch & Photo Booth Props
Pull Up Banner
Digital Tabletop & Bar Top Video
Digital Tabletop & Bar Top Video
WEbsite Design
For the Nordic Spirit launch, we designed a brand site, for both desktop and mobile, where users can easily learn about Nordic Spirit and its products. The website features clear navigation, engaging visuals, and informative content to introduce the brand and support its launch. Next, we plan to build out the e-commerce functionality to allow users to purchase products directly from the site.
