CATEGORY

Print Concept

CLIENT

Young Lions x Baycrest Foundation

YEAR

2025

A simple, but effective recipe for wellness

Entered in the 2025 Young Lions Competition.

Insight

When it comes to making healthy lifestyle changes, many people feel overwhelmed and don’t know where to start. Plus, there is an overload of information out there these days that can be hard to filter through.

Idea

A simple yet effective recipe for wellness.

Our creative take on traditional food recipes encourages individuals to incorporate preventative measures into their daily lives in an easy to follow, actionable way.

The concept is also meant to raise awareness about the increasing number of dementia cases across Canada and be easily shareable - just like people love to share their favourite food recipes. We aim to inspire people to adopt a healthy lifestyle that supports their physical and overall well-being, promoting habits that can reduce the risk of dementia and improve quality of life. By focusing on practical, actionable steps, we hope to empower individuals to take charge of their health and well-being, fostering a more informed and proactive approach to aging.

Latest Work