A career that

checks every box

SayOui is a program by Canadian Parents for French (Ontario) that helps boost the number of French Second Language (FSL) teachers in Ontario.

Insight

As teens and young adults start to think about their futures and careers, they often have many boxes that they want their potential career to check.

Idea

We’ve created the ultimate career checklist that checks every box for Gen Z.

2025

Bus stop shelter ad

Subway station ad

2026 refresh

Tiktok & Meta ad

On-campus awareness video showcased across universities and colleges in Ontario and Quebec, designed to introduce FSL learners to careers that align with their interests and language goals.

Meta Ad

TikTok Ad

Key takeaways

Results

As a result of this campaign for Say Oui (Canadian Parents For French Ontario), we generated over 1.7 million impressions across all digital channels such as TikTok and Meta, and driving over 10,000 clicks.

How I grew as a designer

﹗

Impact over just visuals

Learned to take a messy and emotional problem like “what career is right for me?” into a clear, guided experience.

☻

Designed for a specific audience

Narrowed in on FSL learners as the target audience.The tone, layout, and flow had to meet that person where they’re at: encouraging but not preachy, clear but not academic, structured but not rigid

To learn more about SayOui click here