CATEGORY

Social Media Campaign

CLIENT

Furna

Year

2020 - 2021

Furna is a subsidiary company of SnapPea Design that aims to solve various problems that vaporizer users face, such as portability, limited versatility, difficult cleaning, and packing. It was exciting working with a company invested in revolutionizing the future of cannabis tech.

Destigmatizing cannabis 

My role

As a visual design intern at SnapPea Design, I led the design and marketing campaign of the Furna Vaporizer launch. Over the course of 5 months, I worked alongside a senior and junior designer. I worked on numerous projects centred around de-stigmatizing cannabis, increasing brand and product awareness. Including (but not limited to!) market research, design asset creation, and content creation.

The key problems

Low brand awareness + followers

Furna faced a challenge of limited brand recognition and a modest customer base, illustrated by a mere 250 followers on social media platforms. Given the imminent launch of the Furna Vaporizer, this low level of engagement posed a significant risk to the company's success potential.

Our goal

This project aimed to enhance brand awareness and expand the customer base for Furna, which initially had around 250-300 Instagram followers at the start of the co-op term, necessitating rapid and effective strategies to establish brand presence and customer relationships, particularly with the impending official launch and the overarching goal of maximizing social media traction.

Customer Journey Map

A customer journey map was created to understand the customers journey from their research stage to their product post use experience. This research helped identify key emotions, thoughts, and tasks that influenced our marketing strategy.

Furna_InstaPost_Oct5_2020 2.jpg
Furna_InstaPost_Oct9_2020 3.jpg
Furna_InstaPost_Oct15_2020 3.jpg
Furna_InstaPost_Oct23_2020 3.jpg
IMG_9429 2.jpg
nov12-01 3.jpg

Key takeaways

Business impact

﹩

Pre-order sales.

Over 100 units sold during pre-order stage.

﹩

Surpassed our goal of selling over 300 units for the year 2020.

Total sales.

How I grew as a designer

☺︎

Following this project, I began incorporating user data into the design process, adopting a dual perspective as both a designer and an audience member.

User first.

✌︎

I now recognize the significance of accessibility in design and prioritize inclusivity in all my design work.

Inclusivity.

+

76% (1.3K) increase in followers on social media by December 2020.

Follower count.

Latest Work